2022 Global Ecommerce Report: Health and Beauty
Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have…
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8 Web Design Principles and Laws that Work in 2022
Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve
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YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were.
Instagram is Taking on BeReal: Do Marketers Need to Care?
Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.
Creator Economy: Everything Marketers Need to Know
The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy.
100 of the Best Hashtags for TikTok
TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out.
Retribution, revenge, and especially, remorse
When an organization has caused harm (through error or intent), it’s tempting to be sure they learned a lesson. We want folks to take responsibility, to admit culpability and to be sure they won’t do it again. But if you need those things to happen to make things better for all of us, we’re going
More Helpful Content Dos and Don’ts for New Google Update
Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading →
Here’s How Much You Can Really Make From Affiliate Marketing
But how much money does the average affiliate marketer make, really? Is it actually a good business model? Today, I answer these questions and talk about how you can get your hands on some of this affiliate money too. Affiliate…Read more ›
9 Local Search Developments You Need to Know About from Q3 2022
Join Miriam for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022.