Books don’t sell

That’s not true, actually. Books sell, but book doesn’t. The odds of a particular book selling a lot of copies are close to zero. The truth of the long tail is that most titles are way out on the fringe. Now that book publishing is unleashed from retail distribution, the math is hard to avoid.

Bottom of the funnel

It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about all the time people who call themselves “marketers” spend is on this. Don’t worry about what happens later, just pour more attention into the top. But the math is

brightonSEO Live Blog

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and…Read more ›

Guide to Email File Size and Load Times

Email file size and load size may not be the sexiest email topics, but they’re critical to the overall health of your email program. We sat down with Carl Sednaoui, Director of Marketing at MailCharts, to get to scoop on everything email file size.
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