Easy in/Easy out

The law is simple to describe, fair and useful: It should be as easy to unsubscribe from an online service as it is to sign up. Other than powerful brand bullies, who is against this? It took me five minutes to sign up for a data connection for my car a few years ago. Yesterday,

How to Identify and Refresh Outdated Content

Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away — it’s also a legit marketing tactic that saves money and makes your users’ on-site experience smoother. In today’s blog, Ann outlines how to get started.

“It’s just not that good”

That might be true, but it’s worth being clear about it. Not that good for who? If you mean to say, “I don’t like it, it doesn’t appeal to me,” then that’s what you should say. If, on the other hand, you have enough expertise and domain knowledge to say, “I understand what has appealed