It’s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And it’s cheap. The amount of time
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews] Read More »
Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
Don’t Start an Original Research Project Before Answering These 8 Questions Read More »
Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike is so difficult. When we’re
The two bicycle errors Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
3 Ways To Improve Any Ad in Minutes Read More »
Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.
Creative People Aren’t Wicked Problems To Solve Read More »
I was surprised to discover that for many AI questions, if you add, “please figure this out step by step,” the AI will provide a dramatically more accurate and useful answer. This works on simple questions like, “how many times does the letter ‘r’ appear in the word ‘strawberry’” to much more complex issues. It
Doing it step by step Read More »
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
What is a Competitive Analysis — and How Do You Conduct One? Read More »
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.
21 Brand Style Guide Examples I Love (for Visual Inspiration) Read More »
