News

Litmus has been recognized for top achievements through customer feedback for G2 awards.
The post The Results Are In: Litmus Achieves 12 Fall G2 Crowd Badges appeared first on Litmus.

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan.
Do you know who your business’s buyer personas are? And if so, how much do you know about them?

Quality leads create more conversions.
But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion.

How do you become a thought leader?
It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market.

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened.

If you’re like most marketers, you’re always looking for new and innovative ways to reach your target audience. And if you’re not using Instagram yet, you’re definitely missing out on so much. But even with all the potential that Instagram offers, it can be challenging to know where to start Luckily, there’s a great way
The post The Complete Guide To Instagram Listening appeared first on SocialPilot.

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading →

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to