10 Expert Tips to Improve Lead Quality

Quality leads create more conversions.
But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion.

The Complete Guide To Instagram Listening

If you’re like most marketers, you’re always looking for new and innovative ways to reach your target audience. And if you’re not using Instagram yet, you’re definitely missing out on so much. But even with all the potential that Instagram offers, it can be challenging to know where to start Luckily, there’s a great way
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Extensions and souvenirs

When a brand is successful, there’s often a desire to extend it. Disneyland was an extension of Disney movies. It reflected some of the magic of the movies, but created something new and valuable as well. Disneyland had some of the Disney essence and then built something additive and new. Apple did the same thing

Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to