New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision. Continue reading →
There are many ways to do it, but all methods pretty much boil down to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go through how to…Read more ›
That’s what it said on the side of the tractor-trailer on the highway. Since 1924, they’re almost 100 years old. But it’s unlikely that it’s everyone’s favorite. Being everyone’s favorite is such an attractive goal, and almost impossible to achieve. Ask someone about their favorite pie and they’ll talk about the one they ate as
An HTML clickable phone number in email allows readers to easily contact you immediately! Read now to learn how to create call links for your next email.
The post How to Create Clickable Phone Numbers with HTML in Emails appeared first on Litmus.
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy.
Be honest, does your professional bio make a statement?
If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started.
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading →
Without a doubt, the world has become more connected, noisier and more complex. But along the way, we’re still applying our instincts from a century ago, from a planet of villages and different expectations. Rhetorical questions worth considering as we think about what’s normal. Where does here end and there begin? Is there a line
A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.
