Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading →
Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.” With digital analytics, you have access to all the data you need to make smart
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Engineering problems are difficult, but they have a right answer. People problems, by their nature, are on a spectrum, a distribution of possible forward paths. But they’re complicated. A situation might not fit a person, and vice versa. Add a second person and know you have two people, and two people interacting exponentially increase the
Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to
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